Michael Frye

Media & Ad-Tech Professional

Michael
Frye

Michael Frye is a media and ad-tech professional specializing in connected TV (CTV) video solutions — combining deep technical expertise and partnership management with strategic business development acumen.

Currently leading advertising strategy and product development at Frequency, Michael focuses on evolving the intersection of content distribution and monetization to deliver high-impact results for partners and distributors.

With tenures at TripleLift, The Walt Disney Company, VENN TV, and Verizon Media, Michael has managed complex global partnerships across every major smart TV, gaming, and streaming platform.

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Areas of Expertise

CTV & OTT

End-to-end integrations across major distribution platforms, playout partners, and global device manufacturers.

Ad Tech

Advanced advertising formats, programmatic supply strategy, and publisher monetization at scale.

Partnerships

Managing complex technical and business relationships with smart TV, gaming, FAST, and streaming platforms.

Strategy

Bridging engineering and business development to drive distribution, revenue, and product goals.

Experience

Career History

Feb 2026 – Present

Frequency

Senior Director, Advertising Solutions

Frequency — New York, NY

  • Lead advertising strategy and product development for a leading content distribution and channel management platform.
  • Drive the evolution of content distribution and monetization, delivering high-impact results for partners and distributors.
  • Collaborate cross-functionally to align advertising solutions with platform capabilities and partner needs.

Nov 2022 – Feb 2026

TripleLift

Senior Director, CTV Solutions

TripleLift | The Creative SSP – New York, NY

  • Led technical partnerships for advanced advertising formats across CTV and OTT distribution platforms, scaling publisher and TripleLift revenue.
  • Managed CTV Solutions technical account management and engineering teams, prioritizing development roadmaps and partnership pipeline.
  • Supported business development in expanding supply across publishers and platforms; drove product improvements through market insights and performance analysis.

May 2021 – Nov 2022

Disney

Senior Technical Account Manager

The Walt Disney Company — New York, NY

  • Managed day-to-day product and engineering relationships with distribution device partners for Disney+, Hulu, ESPN, and Star+.
  • Identified new capabilities and requirements, translating technical needs into implementation recommendations for internal business, product, and tech teams.
  • Collaborated across legal, sales, and business development to drive major distribution deals to technology goals.

Nov 2019 – May 2021

VENN TV

Director, Content Distribution & Strategy

VENN TV — New York, NY

  • Played a key business role in launching a new digital media brand focused on gaming culture.
  • Established business relationships with OTT, CTV, and vMVPD market leaders in the FAST space.
  • Reported directly to executive leadership on ongoing deals, industry insights, and distribution strategy.

Apr 2015 – Nov 2019

Verizon

Manager, Business Strategy

Verizon Media — New York, NY

  • Developed and executed a comprehensive OTT video business strategy, serving as central lead for video growth initiatives.
  • Partnered with product and project managers to develop new distribution channels and monetization plans for publisher content.

Skills

  • Distribution & Strategy
  • Technical Account Management
  • Product & Management
  • Ad Tech & Programmatic
  • Business Development
  • Revenue Strategy
  • Presentations & Marketing
  • Analytics & Reporting
  • Project Management
  • Cross-functional Leadership

Tools

  • G Suite · Microsoft Office
  • Adobe Creative Suite
  • Conviva · Looker
  • Jira · Monday · Asana · GitHub

Education

B.S. Film & Video

Full Sail University

Winter Park, FL